Associate Marketing Manager

Meet the team: 

We are looking for a Marketing Services Supervisor to spearhead our marketing projects, oversee branding and design efforts, and enhance our customer journey. This role requires a unique blend of creative vision, strategic marketing expertise and a deep understanding of the medical device industry, particularly in the diabetes space. 

Where you come in: 

Project Leadership: 

• Lead and manage cross-functional marketing projects, ensuring alignment with company goals and timelines. 

• Coordinate with various departments to execute marketing projects, campaigns and initiatives effectively. 

• Work collaboratively with cross-functional teams to ensure marketing projects, campaigns and initiatives are executed thoroughly. 

• Provide recommendations to projects and input into Direct to Consumer (DTC) and Healthcare Professional (HCP) strategy to support marketing management as required 

Creative Leadership: 

• Develop and implement branding strategies, ensuring consistency and alignment with the company's vision and values across all design outputs. 

• Lead the creation and maintenance of marketing templates, guidelines, and assets in line with the company’s branding 

Team Leadership: 

• Enable and empower the marketing services team to think big, own outcomes and continue to grow in their own development 

• Enhance communication, engagement and upskilling across the marketing services team, including training on new tools and technologies to keep skills current and aligned with current trends. 

Design Oversight: 

• Oversee the design team to ensure high-quality and impactful visual content aligned with product key messaging. 

• Provide guidance and feedback on design projects, ensuring they meet brand standards and project objectives. 

• Collaborate with external design agencies and freelancers as needed. 

• Take ownership of branding in ANZ and provide recommendations to ensure consistency with branding 

Customer Journey Management: 

• Map and optimise the customer journey (HCP and DTC), with a focus on improving the email journey and overall customer experience. 

• Analyse customer touchpoints and implement strategies to improve engagement and satisfaction. 

• Utilise data and customer feedback to drive continuous improvement in the customer journey. 

Process Development: 

• Establish and refine efficient marketing and design processes and workflows to optimise marketing team productivity and ensure timely project delivery 

What makes you successful:  

• You have a Bachelor’s degree in marketing, design or related field. A medical background is preferable. 

• You have minimum of 5-8 years’ experience in design and branding strategies as well as project management. 

• You have experience in medical devices, pharmaceutical, diagnostics or diabetes (preferred)  

• You are an experienced marketer with a proven track record in executing marketing projects.  

• You have high proficiency in Adobe Creative Suite 

• You have experience managing a small team of designers 

• You have strong analytical and customer insight skills, including confidence with both digital tools and traditional touchpoints across all channels and platforms  

• You are a creative problem solver with a keen eye for detail  

• You enjoy working collaboratively with cross-functional partners (Marketing, Events, Digital, Education, Sales) to optimise quality and impact of channel plans and campaigns 

• You have working knowledge of the Australian and New Zealand diabetes and healthcare markets and the ability to effectively interact with the sales team, external and internal customers.   

• You have learning agility. In particular for new digital technology to optimise customer understanding and improve customer engagement and journey 

• You are customer centric and have a strong interest in the medical devices industry  

• You have excellent communication skills; verbal, written and presentation and the ability to clearly articulate design concepts and ideas 

• You have a strong ability to multi-task and meet multiple deadlines 

• You have CRM or Marketing automation software experience, data updating, tracking (e.g. HubSpot or Marketing Cloud) 

What you’ll get: (this section should not be modified) 

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community. 

• A full and comprehensive benefits program including subsidised Corporate Health Cover 

• Growth opportunities on a global scale. 

• Access to career development through in-house learning programs and/or qualified tuition reimbursement. 

• An exciting and innovative, industry-leading organisation committed to our employees, customers, and the communities we serve.  

Travel Required: (Highlight the appropriate range) 

• 5-15%