Associate Manager, CRM NA Fenty

ABOUT KENDO       

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

 

The salary range for this position is $81,900 - $102,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

 

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

 

SUMMARY

The CRM Associate Manager drives revenue and engagement across Email, SMS, and in-app CRM by owning campaign strategy, execution, and performance optimization. This role translates business priorities into high-performing CRM programs across tentpoles, promotions, launches, and TikTok Shop CRM, ensuring alignment with Marketing, Digital, and E-commerce.

This individual leads creative briefing, testing, and lifecycle optimization to continuously improve performance and customer experience. The ideal candidate is both a strong operator and strategic thinker, with a data-driven mindset and a sharp understanding of how creative, timing, and segmentation drive results. This role reports to the Director of CRM.

 

RESPONSIBILITIES

• Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
• Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
• Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
• Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
• Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and Tiktok Shop CRM, ensuring accuracy and on-time delivery
• Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
• Own TikTok Shop CRM strategy, execution, QA, and optimization
• Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
• Co-lead quarterly creative performance reviews, identifying and scaling best practices
• Proactively identify and resolve issues to minimize impact on campaign performance
• Identify opportunities to improve execution efficiency, QA processes, and overall campaign performance

 

REQUIREMENTS

• 2+ years of experience in CRM, lifecycle marketing, or digital marketing
• Strong experience in Email and SMS marketing
• Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
• Familiarity with CDPs, segmentation, and lifecycle journeys
• Strong attention to detail with a focus on execution accuracy and QA rigor
• Data-driven mindset with the ability to translate insights into action
• Strong cross-functional collaboration and project management skills
• Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
• Proactive, solutions-oriented mindset with strong ownership and follow-through
• Interest in beauty, e-commerce, and customer experience