Associate Director, Programmatic

Role Purpose: The Associate Director (AD) manages daily workflow for the team across specified account(sfor programmatic buying, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. They oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting. The AD is responsible for reviewing client deliverables to ensure quality outputs. 

The AD is accountable for monitoring campaign performance and proactively ensuring optimization and that any needed course-corrections are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The AD assists the USA Activation Leads with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond day-to-day team deliverables, they foster knowledge-sharing and support the Activation Leads with central tasks and are key to cultivating a culture of teamwork and collaboration. 

Key Accountabilities: 

• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team 

• Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed 

• Develop tactical recommendations showcasing innovative thinking across platforms and audiences  

• Be an expert on the buying platforms 

• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across hub team 

• Ensure the team adheres to defined processes for campaign management across programmatic channels, with extra oversight on hands-on-keys activation work 

• Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities 

• Ability to delegate and foster accountability within junior level team 

• Identify training and development needs of team 

• Update Activation Leads on team performance, campaign health, and strategic growth opportunities 

• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams 

Qualifications: