Associate Campaign Marketing Manager
Traveloka.wd3.traveloka
Apply to this jobIt's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Own the end-to-end strategy, planning, and orchestration of high impact marketing campaigns that drive GMV, NR, and customer engagement. You’ll turn market signals into clear plans, align cross-functional teams, and continuously optimize for business outcomes.
What You’ll Do
Campaign Strategy & Planning
Build data-driven, end-to-end campaign strategies aligned to business goals, demand trends, and seasonality.
Own the campaign calendar; prioritize themes, mechanics, and channels to deliver growth.
Spot and act on timely opportunities (e.g. trending destinations, seasonal spikes, partnerships).
Define objectives, success metrics, KPIs, target segments, and offer mechanics; set hypotheses and test plans.
Cross Functional Leadership & Execution
Lead collaboration with Pricing, Marketing, CRM, Creative, Product, and Partnerships team.
Translate strategy into briefs (audience, proposition, offer, messaging, channels, creatives, timelines, QA).
Manage the execution pipeline and dependencies; run regular reviews, unblock issues, and ensure on-time launches.
Performance, Measurement & Optimization
Establish dashboards with the Data team; monitor daily & weekly KPIs.
Run real time optimizations (eg. budget shifts, channel mix changes).
Lead post mortems with clear insights, incrementality read, and next action recommendations.
Team Collaboration & Enablement
Coach teammates on campaign plans (brief, testing strategy, ROI thinking).
Improve ways of working: templates, playbooks, and governance to speed up planning and raise execution quality.
Requirements
4-5 years in campaign strategy/planning or growth marketing (OTA / e-commerce preferred).
Proven track record running multi-channel campaigns at scale with measurable commercial impact.
Strong analytics: structure KPIs, read funnels, assess incrementality/ROI, trade-offs.
Excellent stakeholder management and project leadership, calm under deadlines.
Bonus: experience with marketing/co-marketing campaigns.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Summary
Develop and execute multi-channel marketing campaigns to drive growth and engagement.
Job title
Associate Campaign Marketing Manager
Experience level
4-5 years
Industry
e-commerce
Location requirements
Malaysia office, remote not specified
Salary
Not specified
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Malaysia