Assistant Sales Manager - Treasure Coast Harley Davidson

Sonic Automotive

Apply to this job
Stuart, FL, us on site Until 9/8/2026 First posted July 10, 2026 Last posted July 10, 2026
Job description

Treasure Coast Harley-Davidson® is located in Stuart, Florida, which is between the St. Lucie River and the Atlantic Ocean, and is known for its coastal beauty, optimal for our Harley-Riders and Motorcycle Enthusiasts!  We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

As a Harley-Davidson Assistant Sales Manager you will:

  • Help our Sales Manager Steer and manage the sales operation of new and pre-owned Harley-Davidson Motorcycles
  • Assist the business office operational activities related to providing finance, insurance, and extended service programs.
  • Produce acceptable levels of revenue and profits for the dealership by selling Motorcyles,  finance, insurance, and extended service  programs to new and used motorcycle customers.
  • Able to work cross-functionally with all departments, with an emphasis on the Sales Department and Finance Department
  • Guide and develop our sales team by using your leadership skills and sales expertise
  • Motivate our team to meet and exceed sales goals using open communication
  • Develop our sales team by using your leadership skills to offer new and different sales techniques
  • Communicate openly and consistently with our sales team and assess their needs
  • Track customer traffic peaks to provide consistent sales floor coverage for optimal customer service
  • Be a visible leader to customers, service driven, and confident in our sales team to provide a world-class customer experience

As a Harley-Davidson Assistant Sales Manager you will:

  • Help our Sales Manager Steer and manage the sales operation of new and pre-owned Harley-Davidson Motorcycles
  • Assist the business office operational activities related to providing finance, insurance, and extended service programs.
  • Produce acceptable levels of revenue and profits for the dealership by selling Motorcyles,  finance, insurance, and extended service  programs to new and used motorcycle customers.
  • Able to work cross-functionally with all departments, with an emphasis on the Sales Department and Finance Department
  • Guide and develop our sales team by using your leadership skills and sales expertise
  • Motivate our team to meet and exceed sales goals using open communication
  • Develop our sales team by using your leadership skills to offer new and different sales techniques
  • Communicate openly and consistently with our sales team and assess their needs
  • Track customer traffic peaks to provide consistent sales floor coverage for optimal customer service
  • Be a visible leader to customers, service driven, and confident in our sales team to provide a world-class customer experience

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

About this role

Summary

Manage motorcycle sales operations, lead sales team, and enhance customer experience.

Job title

Assistant Sales Manager - Treasure Coast Harley Davidson

Experience level

mid level

Industry

retail

Location requirements

Stuart, FL, US; on-site work required

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

sales managementleadershipcustomer servicecommunicationfinance

Preferred skills

None specified

Specializations

motorcyclessalesleadershipcustomer servicefinance
Locations

Structured locations inferred from the posting.

Stuart, FL, USA

On-site City