Assistant Activation Manager

Working with the Activation lead to adapt the brand plan into the yearly Channel Activation plan. Ensure channel insights are considered through brand plan development process and fully embedded in Channel Activation plan. E-commerce and O2O are the prioritized channel, while explore Premium On and IH business opportunities.

Brand Activation

• Act as key liaison between topline brand strategy and campaign/ activation channel landing on key touchpoints.
• Conduct planning and execution of brand activation including brand activation briefs for promotions, visibility, consumer engagement activities for the brands and creative solutions that will be executed in channels.

• Activation planning with clear and comprehensive guidelines and toolkits on how to implement the initiative.
• Closely tracking activations performance with solid business understanding and agile mindset.

• Require strong consumer understanding and insights from EC performance data, shopper data etc.
• Act as lead point of contact with regional equivalent to ensure seamless roll out of activations, proactive information sharing and agile problem solving.
• Act as brand guardian for implementation of Brand ID across all channels. Manage roll out of new logos, bottles shots, beauty shots etc.
• Lead activity evaluation by aligning on clear KPIs at the beginning of the project and promptly managing measurement and evaluation once the activity has been completed.
• Demand agility to evaluate campaign performance and effectiveness on KPI delivery, business acceleration

Financial Management

• Working with the Activation lead to well manage consumer A&P. Manage day-to-day activation PO process.
• Challenge HQ and Region team to spend efficiently & effectively to get the best value from our suppliers & agencies. 

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