Asset Optimization Manager

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for an Asset Optimization Manager. You will be based at The Island, our office in central Paris. 

As Asset Optimization Manager within the Global Brand Focus Insights team, you will be responsible for leading Pack (core Strategic Int. Brand pack restages) and communication (strategic Campaign above 1M Working) assets pre & post-tests, sharing key learnings with the Brand Marketing Communities and managing guidelines and relationships with testing agencies.

Your key missions:

LEAD MOST STRATEGIC ASSET PRE TESTS & POST TEST (ie. Strategic Comms campaign >1M€ W A&P or Strategic Int. Brand pack restages on core SKU), PROMOTE STANDARDIZED SOLUTIONS; ensure a continuous review of process and guidelines to facilitate usage and embrace AI solutions

• Lead complex research projects for Pack or Campaign pre & post-test providing neutral recommendations according to the Ways of Working

• Work with agencies and marketing teams on actionable reports to support our assets development

• Evaluate and optimize current Pack or communication assets testing solutions and provide guidelines to improve them

• Ensure the pre & post-test results data are reported onto a proprietary PR database according to agreed taxonomy and data structure

• Re-onboard key stakeholders on all Ask Now & Ad-hoc Quant solutions

FEED INTERNAL STAKEHOLDERS WITH GLOBAL LEARNINGS ON ASSETS

ENSURE RELATIONSHIP WITH OUR PARTNERS (KANTAR / PACK AGENCIES)

• Revise the Action plan for improving the level of servicing

• Plan regular instances (weekly, monthly meetings and bi-annual workshops) to maintain a strong link with the agency

• Review and action Agencies Roster assessment.

SUPPORT CONSUMER INSIGHTS TEAM DEDICATED TO GOLD AND CRYSTAL BRANDS ON ADDITIONAL STRATEGIC INSIGHTS PROJECTS (such as Qualitative Consumers exploration, Brand audit analysis…)

If you recognized yourself in the description below, don't wait to apply:

Functional Capability

• Consumer Insights

• Strong Asset testing expertise++

• Project Management

• Brand knowledge

• Agency relationship

• Strong Communication Skills

Leadership Capability

• Bold and Agile

• Grow diverse team

• Deliver through collaboration

Wait, there’s more… 

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

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