ASO Product Builder

AppFollow

Europe remote Until 8/22/2026 3+ years exp First posted June 11, 2026 Last posted June 11, 2026

Job description

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview

We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.

Key Responsibilities

Relaunch and evolve AppFollow's ASO product
Design and ship AI-agent and MCP-powered ASO workflows
Prototype features yourself with AI tools to compress the test → learn → release loop
Run product experiments and validate against real customer usage data
Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
Partner with engineering to take prototypes to production-grade

KPIs

Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability

Experience

3+ years in product management in B2B SaaS — required
Strong ASO/mobile marketing domain knowledge — required
Hands-on experience prototyping & shipping with AI tools — required
Mobile app or gaming industry experience — strong plus
Remote startup experience, European time zone

Tools (must-have)

AI: Claud Code/Codex/Cursor, MCP, AI agents
Analytics: Amplitude, Metabase, SQL
Design/specs: Figma, Jira/Confluence
ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools

Skills

Builder mindset — ships, doesn't just spec
AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
Data-driven, strong analytical and reporting skills
Product discovery and experiment design
Comfortable going 0→1 and evolving existing modules

Languages

Fluent English (required)
Russian, Spanish, Portuguese, or German (preferred)

What We Offer

Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
Global team across Europe, UK, US, and Brazil
Conference participation in app, gaming, and ASO events

Benefits & Perks

Equity options after probation
Quarterly performance bonuses
Annual team meetups and company all-hands offsite
Monthly coworking budget
Internal hackathons 2–3x per year
Equipment support (laptop, home office)

Growth

Direct CEO reporting and executive exposure
Cross-functional work with Engineering, Product, Sales, and Customer Success
Measurable impact on company growth

Hiring Timeline

June: Accepting applications
July: Interviews
By mid-August: Final offer

Timeline may shift depending on candidate volume and quality

About this role

Summary

Manage and improve ASO product with AI tools, prototype, and validate features.

Job title

ASO Product Builder

Experience level

3+ years

Minimum experience

3+ years exp

Industry

software

Location requirements

Europe-based, remote work allowed

Salary

Not specified

Management role

Skills & keywords

Required skills

product managementASOAI toolsprototypingdata analysis

Preferred skills

mobile marketinggaming industryEuropean time zone

Specializations

ASOAIproduct prototypingmobile marketing

Locations

Structured locations inferred from the posting.

Unknown location

Remote