Area Sales Manager

What You’ll Do:

The Area Sales Manager (ASM) is responsible for leading a high-performing sales team across assigned communities to achieve company sales goals, drive consistent execution of Century’s sales process, and elevate customer experience. This role partners closely with the Division sales leader to execute sales strategy, manage performance metrics, and develop talent that drives sustainable growth.

Your Key Responsibilities Include:

• Support and participate with the Division VP of Sales to develop and implement divisional sales strategies aligned with company objectives and business plans.
• Balance key performance metrics with each Sales associate to optimize sales pace, margins, and customer satisfaction.
• Collaborate with leadership to create accurate sales forecasts and adjust tactics to market conditions.
• Recommend pricing and incentive strategies to maximize absorption while maintaining profitability targets.
• Maintain a deep understanding of competitors, market trends, and product positioning within assigned areas.
• Partner with Marketing, Construction, and IHL teams to align community readiness, promotional activity, and financing strategies.
• Spend the majority of time in the field, coaching sales associates through live selling, sales funnel reviews, and market feedback.
• Ensure all contract transactions are complete, accurate, and compliant, collaborating closely with the Centralized Contracts and Closings Team.
• Manage backlog resolution and work proactively to address outstanding items impacting closings.
• Visit and inspect sales offices and communities to identify improvement opportunities.
• Recruit, coach, and retain top-performing sales talent; maintain a strong pipeline for future growth.
• Regularly engage with homebuyers to resolve issues promptly and ensure high customer satisfaction.
• Report key insights and performance data to Division Leadership and other departments as needed.
• Perform additional duties as assigned.

What You Have:

• Deep understanding of the Century sales process and new home sales cycles.
• Strong coaching and mentoring skills with the ability to deliver actionable feedback and drive accountability.
• Highly self-directed, initiative-taking, and solutions-oriented.
• Proficiency in CRM systems (Salesforce preferred), contract management, and reporting tools.
• Strong analytical ability. Capable of interpreting market data and making informed business decisions.
• Excellent communication and influencing skills, able to lead through collaboration and clarity.

Your Education and Experience:

• A Bachelor's degree in a related field or an equivalent combination of education and experience.
• 5+ years of experience in the home building industry, including a sales role.
• 1 year in sales management, including training, coaching, leading, and motivating a team in a public homebuilding environment preferred.