Apple TV Brand Social & Creative Editorial Lead

As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role will drive the editorial voice and creative behind the owned Apple TV social presence. As a social “Editor in Chief” for @appletv across platforms, this leader will define the brand's point of view on the internet, shaping culture by commanding a social presence that drives conversation at scale. This role is responsible for building cross functional social-first campaigns to build massive conversation and word of mouth for Apple TV.

Description

You are an extraordinary leader who is deeply plugged into the internet, popular culture, and the
ever-shifting landscape of social platforms. You have a sharp editorial instinct, a creative vision
that spans brand storytelling, title campaigns, and live sports programming, and the
organizational authority to make bold calls quickly. You lead a social agency partnership and
hold them to the highest standard of innovation and execution. You build fandoms. You
generate word of mouth at scale, all with the taste, rigor, and the intentionality that Apple
demands.
As a senior member of the Apple TV Social Marketing team, you operate at the intersection of
brand, content, and culture, partnering with internal teams and external creative partners to
ensure @appletv is the most compelling, talked-about brands online.

Minimum Qualifications

10+ years of experience in social media marketing, with a demonstrable track record of building cultural moments and driving massive word of mouth for entertainment, sports, or highly consumer-centric brands
Deep subject-matter expertise across social platforms. You know what formats work, what's emerging, what's dying, and you bring a sharp, proactive point of view on how to stay ahead
A strong, instinctive editorial sensibility. You think like an Editor in Chief, you have a clear vision for brand voice, content hierarchy, and what earns attention in a crowded feed
Proven experience leading and managing agency teams, with the ability to inspire innovation, set a high creative bar, and redirect work with clarity and conviction
Extensive experience across brand storytelling, title campaign social, and live event or sports social. You understand that each requires a different posture and you move fluidly between them
Strong command of social analytics and data. You use numbers to sharpen your intuition, validate creative bets, and tell a compelling story about ROI and business impact
Exceptional communicator, presenter, and creative collaborator. You pitch with conviction, and balance humility with your confidence. You read the room expertly and bring senior leaders and external partners along on the journey

Preferred Qualifications

You are an idea machine with excellent creative taste and expert-level fluency in social creative. You can brief, concept, elevate, and know when to kill work.
A sophisticated understanding of internet culture, meme ecosystems, and zeitgeist content.
You know what's resonant before it peaks, and you know how a brand participates authentically
Proven ability to build cross-functional relationships and influence indirectly across a large,
matrixed organization
Experience collaborating with many high-touch stakeholders with professionalism, creativity, and discretion
Thrives in ambiguity and fast-paced, fluid environments with competing demands and high-stakes deadlines