Analyst, Digital Content Strategy

Job Summary:

The Analyst, Digital Content Strategy supports the planning, execution, and optimization of digital experiences across Walgreens.com and the Walgreens App. This role partners closely with Merchandising, Marketing, Product, UX, Creative, and Analytics teams to deliver engaging customer experiences while driving key business metrics including engagement, conversion, and revenue. This analyst role will also perform data analysis to develop strategic initiatives, helps drive implementation, measures results, and provides actionable recommendations based on outcomes.
 
Job Responsibilities:

• Works with analytical tools to deliver data analysis to develop, enhance and maintain business strategy.
• Develops an understanding of the systems, tools and processes used to assist in the development and execution of digital merchandising programs
• Develops an understanding of KPIs and merchandising strategies that drive results and ensures integrated coordination between the store and online experience
• May provide input on category and/or departmental plans to achieve sales and profit goals. Recommends actions based on historical performance and forecasts comparing various scenarios.
• Analyzes performance against objectives and uncovers root causes. Performs reporting for key stakeholders.
• Assesses customer behavior, sales trends, and promotional effectiveness to help build more effective merchandising and promotional programs
• Monitors category, industry, and competitive trends and insights; develops solutions to improve merchandising and promotional strategies
• Contributes to, participates in, and supports continuous improvements efforts related to digital business strategy and processes.
• Collaborates cross-functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi-complex information related to assigned activities. Makes tactical recommendations to key stakeholders based on historical data and/or current trends.

About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.