Activation Marketing Analyst - Industrial Adhesive and Tapes

Campaign Planning & Execution

Develop and execute multi-channel activation campaigns that drive awareness, engagement, and conversion for 3M products and solutions.

Brand Activation & Events

Coordinate in-market activations, events, and partner collaborations that strengthen 3M’s brand impact and customer relationships.

Digital Marketing Activation

Partner with digital teams to optimize content syndication, social engagement, paid media performance, and lead generation activities.

Cross-Functional Collaboration

Work closely with product marketing, sales, communications, and customer experience teams to align marketing activation with business priorities.

Analytics & Performance Tracking

Monitor key performance indicators (KPIs) and report on the success of campaigns, leveraging insights to optimize future activations.

Customer & Market Insight

Incorporate customer feedback and market trends into go-to-market strategies to enhance relevance and effectiveness.

Responsibilities:

• Prepares market reports on customer, channel and competitors trends.

• Implements/executes marketing tactics identified on the marketing plan.

• Participates in and may lead project teams.

• Identify marketing opportunities through data analysis and market survey;

• Connect with portfolio and segment marketing team to ensure global strategy deployment in country;

• Develop country activation marketing plan aligned with global strategies;

• Ensure campaign implementation in national level and keep tracking the progress;

• Work closely with regional marketers to ensure campaign deployment in regional level;

• Ensure proper marketing expense allocation and control within budget;

• Develop promotional tools;

• Works under limited supervision.

• Perform any other duties as assigned by the supervisor.

Basic Qualifications:

• Bachelor’s degree in Marketing or related field

• Minimum 3+ years in marketing function

• Innovative, good analytical skills and strategic thinking ability

• Good problem-solving skills

• Good coordination and communication skills

• Good English command in both written and oral

• Proficiency in Microsoft Excel

• Have own vehicle