Account Manager

Formstack

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Denver, CO hybrid Until 8/21/2026 First posted June 20, 2025 Last posted June 20, 2025
Job description
We’re hiring a growth-focused Account Manager to join our Sales team. This role is entirely dedicated to driving expansion revenue—you will identify, manage, and close upsell and cross-sell opportunities within a defined book of existing customers. This is not a renewal role. You'll act as a strategic partner to customers, helping them uncover additional value from Formstack’s product suite. By understanding their business needs and aligning our tools to new use cases, you'll play a critical role in growing our revenue and product adoption across departments. This is a hybrid position requiring in-office presence in Denver three days per week—Tuesdays, Wednesdays, and Thursdays.

Key Responsibilities

  • Drive upsell and cross-sell opportunities within an assigned portfolio of current customers.
  • Develop deep relationships with key customer stakeholders to understand evolving needs and expansion potential.
  • Partner closely with Customer Success to share account insights and coordinate customer engagement strategies.
  • Lead discovery, product positioning, and value-based selling for Formstack’s platform: Forms, Documents, Sign, and Workflows.
  • Collaborate with Product, Marketing, and Sales Engineering teams to support your expansion efforts.
  • Track pipeline activity, opportunity status, and revenue forecasts in Salesforce and related systems.

Required Qualifications

  • 3–5 years of experience in B2B sales, with a strong background in Account Management or Expansion Sales.
  • Demonstrated success growing revenue within existing Mid-Market or Enterprise accounts.
  • Strong consultative selling and discovery skills; able to map business problems to platform capabilities.
  • Proficient in CRM systems such as Salesforce; highly organized and self-motivated.
  • Comfortable working in a hybrid environment and engaging face-to-face with colleagues and collaborators three days per week.

Preferred Qualifications

  • SaaS experience, especially in workflow automation or form/document management solutions.
  • Exposure to selling into highly regulated industries such as Education, Healthcare, or Government.
  • Familiarity with complex sales cycles involving multiple stakeholders and technical integrations.
About this role

Summary

Drive expansion revenue through upsell and cross-sell opportunities with existing customers.

Job title

Account Manager

Experience level

3–5 years

Industry

software

Location requirements

In-office presence in Denver three days per week, hybrid allowed

Salary

Not specified

Management role

No

Skills & keywords

Required skills

B2B salesAccount ManagementExpansion SalesMid-MarketEnterpriseconsultative sellingdiscoveryCRMSalesforce

Preferred skills

SaaSworkflow automationform managementEducationHealthcareGovernment

Specializations

upsellcross-sellB2BCRMSaaS
Locations

Structured locations inferred from the posting.

Denver, CO, USA

Hybrid City
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