TikTok Shop - EU New Market Shopping Center Operations Manager, Chinese Speaking

Description

About the team:
TikTok Shop is an e-commerce platform fully integrated into TikTok.
We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business for EU new market. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the EU consumers and the local e-commerce landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross-functional teams — including Product, Algorithm, Recommendation, Category, Marketing, and central operations — to continuously improve the Shopping Center user experience and drive sustainable business growth.

Roles & Responsibilities
- Channel operations: design channel merchandising and traffic-conversion mechanisms based on product tiering and user preferences, and manage the quality and scale of the channel's assortment. Work in tandem with the supply side to ensure supply–demand matching and drive viral hits.
- Homepage operations: partner with the product team to plan and allocate homepage placements, optimising the browse-to-purchase journey and building user mindshare.
- Campaign operations: work with the promotions team to deliver major campaigns and run targeted promotions; deploy incremental budget to design differentiated mechanics, lift the share of co-funded campaigns, and improve budget ROI, conversion and repurchase.
- User growth: work with the UG team to design strategies for acquisition, retention and repurchase, tailoring traffic and incentive mechanisms to local shopping habits.
- Metrics framework: partner with the data team to build a monitoring system for the ShopTab's core metrics — spanning retention, conversion journeys and product virality — to identify and unlock growth opportunities.

Requirements

Minimum Qualifications
- Experience in e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
- Deep understanding of the EU e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e-commerce landscape, and fulfillment/returns expectations
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add-to-cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth
- Chinese speaking skills are mandatory to working with Chinese merchants

Preferred Qualifications
- A deep understanding of the EU e-commerce landscape is highly desirable.
- Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
- Excellent cross-cultural and cross-team communication and collaboration skills