Principal Engineer
MOO is all about making great design available to everyone. We do that by producing premium print and branded merchandise. But it’s as much about how we do it, leading with design, technology and sustainability.
Founded in 2004, we’ve come this far by being obsessed with the happiness of our customers. Along the way, we’ve built an award-winning and much-loved brand, with exceptional customer satisfaction and Trustpilot ratings. Those customers are typically small and medium-sized businesses based in North America, the UK, and Europe – businesses that, like us, value design and see the brand-building power of putting something real in people’s hands.
We’ve received the highest business award in Britain, ‘The Queen’s Award for Enterprise’. Part of Tech Nation’s ‘Future Fifty’, we’ve been profiled in the Financial Times, and ranked in the Guardian’s top 10 UK start-ups.
Today we are over 350 people, headquartered in the UK but with many of our people based in the USA and South Africa.
The Role
- As a Principal Engineer, you'll provide technical leadership across a broad area of the engineering organisation.
- You'll partner with Engineering Managers, Staff Engineers, Product Managers and senior stakeholders to define architectural direction, influence technical strategy, and solve complex engineering challenges.
- You'll balance long-term architectural thinking with pragmatic delivery, helping teams evolve existing systems while enabling the development of new capabilities.
- You'll play a key role in raising engineering standards, mentoring senior engineers, and ensuring our technology continues to scale alongside the business.
Responsibilities
- Define and evolve architectural direction across multiple teams and systems.
- Drive technical strategy that supports business objectives while balancing long-term sustainability with delivery.
- Identify opportunities to simplify systems, reduce technical debt and improve developer productivity.
- Design scalable, resilient and observable distributed systems.
- Establish architectural principles, standards and engineering best practices.
- Lead technical design reviews and guide complex technical decision-making across teams.
- Partner closely with Product, Engineering and business stakeholders to translate strategic goals into technical solutions.
- Help teams navigate complex technical challenges and align on pragmatic approaches.
- Drive cross-team initiatives that improve platform capabilities and accelerate delivery.
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- Mentor Staff Engineers, Senior Engineers and engineering leaders, supporting their technical growth.
- Foster a culture of engineering excellence, knowledge sharing and continuous improvement.
- Act as a trusted technical advisor across the organisation.
Technical Leadership & Strategy
Architecture & Engineering Excellence
Cross-functional Collaboration
Mentorship & Technical Leadership
About You
- Significant experience designing and evolving large-scale distributed systems in modern cloud environments.
- Proven track record of influencing architecture and technical direction across multiple teams or business domains.
- Strong understanding of software architecture, event-driven systems, APIs and modern engineering practices.
- Comfortable balancing strategic architectural work with hands-on technical leadership.
- Excellent communication and stakeholder management skills, with the ability to influence both technical and non-technical audiences.
- Experience mentoring senior engineers and building strong engineering cultures.
- Passionate about solving complex problems while keeping customer and business outcomes at the centre of technical decisions.
Nice To Haves
- Experience working within e-commerce, SaaS or high-growth technology businesses.
- Experience with cloud-native architectures and platforms such as AWS.
- Knowledge of observability, platform engineering and developer experience.
- Experience leading large-scale migrations or modernisation programmes.
- Familiarity with event-driven architecture, distributed systems and domain-driven design.
Outcomes You Will Drive
- A clear, scalable architectural vision that enables engineering teams to move quickly and confidently.
- Improved platform reliability, performance and operational excellence.
- Increased engineering velocity through better tooling, standards and technical practices.
- Stronger cross-team collaboration and alignment on technical direction.
- A culture of technical excellence, mentorship and continuous improvement that enables teams to build for the future.
Summary
Lead technical strategy and architecture for scalable, resilient systems across teams.
Job title
Principal Engineer
Experience level
significant experience
Industry
print and design
Location requirements
London-based, hybrid work, possible travel to USA
Salary
Not specified
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
London, UK