Manager, CNOB Agency Marketing, GBM

Description

The Scaled Growth Agency Marketing team, a part of Global Business Marketing (GBM), partners closely with the Independent Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion - helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs, and agency acquisition - bringing in new agencies into TikTok's advertising ecosystem. The geographical scope for this role is focused on China Outbound (CNOB) - partnering closely with agencies that work with outbound businesses based in China that are exclusively looking to grow their business globally.
The successful candidate will develop and execute marketing strategies that will accelerate agency growth on TikTok, which includes driving advertiser penetration within existing agencies, enabling existing agencies to acquire new clients through TikTok-first programs, and increasing the portfolio of new agencies actively trained and skilled on TikTok ads. The scope includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.
This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.

Responsibilities
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok
- Plan & execute key marketing initiatives and programs to drive new agency acquisition, with strong alignment with global strategy and approach
- Plan & deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement
- Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities
- Collaborate with regional and global marketing teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.

Requirements

Minimum Qualification(s):
- 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment
- Strong project management, stakeholder communication, and execution skills
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes

Preferred Qualification(s):
- Experience in digital media, advertising, technology, or platform businesses
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution
- Familiarity with AI applications in advertising and marketing technology ecosystems
- Strong communicator of ideas and strategies