Experiential Marketing Manager, EUI GBM

Description

About The Team
The EUI Global Business Marketing (GBM) team champions TikTok in the B2B Marketing world. We educate, inspire, and create opportunities for our Sales teams to build strong client relationships and demonstrate how TikTok delivers meaningful business outcomes.

About the Role
TikTok for Business European Business Marketing is looking for an Experiential Marketing Manager to help create some of the most innovative client experiences and events in the industry.

Reporting to the EUI Events Lead in London, you will join a European hub that designs and delivers a standout portfolio of pan-European experiences, from flagship industry moments to TikTok-owned, proprietary events. This team is known for pushing creative boundaries, blending culture, creators and product storytelling into IRL experiences that clients remember, talk about and take action on.

Working closely with regional/country markets and integrated marketing communications, you will help shape event touch points that strengthen client relationships and elevate the TikTok brand across Europe. You will be part of a team building and scaling the experiential function at TikTok, with real opportunity to set new standards for how we show up in market and how we measure success.

This position is based in London, and the successful candidate must be able to work from the office or be on site.

Responsibilities
- Own the delivery of best-in-class experiential programs and events, both end-to-end in-house and with agency partners
- Serve as an ambassador for TikTok advertising products, turning business priorities into high-impact IRL moments
- Support the wider team on tentpole activations (such as Cannes Lions, OMR, TikTok World), raising execution standards and ensuring brand consistency
- Act as an event-production expert and consultant to the wider European marketing team, having a deep understanding of technical and creative best practices
- Build strong cross-functional partnerships to align goals and secure buy-in
- Drive commercial impact through objective-led ideation and competitor insight
- Deliver event measurement solutions and clear impact reporting
- Be confident owning event budgets, forecasting and agency scopes to maximize event ROI

Requirements

Minimum Qualifications
- Demonstrated experience working in event production.
- Experience working with cross functional partners and stakeholders.
- Ability to travel across any/all European markets to manage event production.
- Excellent understanding of TikTok.

Preferred Qualifications
- Experience working on European or Global industry events.
- Previous experience in a regional or global role, understanding regional nuances between different markets.
- Extremely agile and have the ability to manage multiple projects under tight deadlines in a fast-paced environment.
- Experience working in advertising or B2B marketing.