EU Strategy Lead - TikTok LIVE - London

London, England, UK Until 10/4/2026 5+ years exp H-1B sponsor history First posted March 29, 2026 Last posted August 5, 2026
Job description

Description

TikTok is the leading destination for short-form mobile video with millions of loyal users globally.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is to continually champion and optimize TikTok LIVE to ensure a creative, fun and safe space for all of our users.

The Strategy Lead plays a crucial role as a key member of the TikTok LIVE EU team. This position is expected to contribute to growth by maintaining a comprehensive understanding of the livestream business landscape. Responsibilities include, but are not limited to, developing and maintaining a strategic business outlook for TikTok LIVE in Europe, leading the business planning agenda, and driving key growth initiatives across the organization.

- Serve as the primary strategic partner to the rapidly expanding TikTok LIVE EU team, taking a strategic and data-driven approach to provide recommendations for business growth.
- Implement initiatives that ensure the growth of the Livestream business in Europe. Identify and proactively pursue business opportunities and strategies to scale EU Live businesses. Ensure the high-quality execution of growth projects led by the TikTok LIVE EU team.
- Create and refine processes and organizational procedures to maximize efficiency and productivity. Ensure clear communication of key information across teams. Enhance the quality and efficiency of project management and OKR tracking for the entire business team.
- Utilize data and analytics for decision-making, measure the effectiveness of initiatives, and foster a culture of structured experimentation and iteration to drive growth.

Requirements

Minimum Qualification(s):
- Minimum of 5 years of strategic and analytical experience at leading tech companies, consulting firms, or investment firms.
- Strong analytical skills and problem-solving capabilities.
- Fast learner, highly self-driven with a curious and structured thinking mindset.
- Ability to adapt to change with a roll-up-the-sleeves attitude.
- Excellent communication skills, capable of effective cross-functional collaboration. Highly responsible, independent, and resilient.
- Fluent in both English and Mandarin to collaborate with international and Mandarin-speaking HQ stakeholders.

Preferred Qualification(s):
- Prior experience with user-generated content, livestreaming, and user-related strategy is preferred.

About this role

Summary

Develops strategies and drives growth for TikTok LIVE in Europe using data and analytics.

Job title

EU Strategy Lead - TikTok LIVE - London

Experience level

5+ years

Minimum experience

5+ years exp

Industry

technology

Location requirements

London, UK; remote work not specified

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

No

Skills & keywords

Required skills

strategic thinkinganalytical skillsproblem-solvingcommunicationEnglishMandarin

Preferred skills

user-generated contentlivestreaminguser strategy

Specializations

livestreamingbusiness growthdata analysisstrategic planning
Locations

Structured locations inferred from the posting.

London, UK

Work arrangement unknown City
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