Demand Generation Manager

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

About the job

OutSystems is one of the few Unicorns to emerge from Portugal and one of the most enduring success stories in enterprise software. With over €500M in revenue, 2,000+ customers worldwide, and a thriving partner ecosystem, we’re leading the global shift toward AI-powered application development.

As the UK&I Demand Generation Manager, you’ll own the strategy and execution for one of our most important markets. This is a hands-on role where you’ll set the direction and drive the day-to-day activity, balancing big-picture thinking with tactical execution. You’ll have strong support from the EMEA Director and access to regional and global resources, but the responsibility is yours. It’s a high-impact role with the autonomy to make things happen and the opportunity to make a real mark at a global market leader.

About OutSystems

 OutSystems is a global leader (offices across the world in the UK, US, Netherlands, UAE, Portugal, Germany, France, India, Japan, Hong Kong, Malaysia, Singapore and Australia) transforming how companies innovate through software, empowering IT leaders with a better way to build the software that matters most. The OutSystems platform helps companies develop, deploy, and maintain mission-critical applications by unifying and automating the entire software lifecycle. With OutSystems, organizations leverage generative AI to deliver software instantaneously, adapt faster to changing requirements, and reduce technical debt by building on a future-proof platform. Helping customers achieve their business goals by addressing key strategic initiatives, OutSystems delivers software up to 10x faster than traditional development. Recognized as a leader by analysts, IT executives, business leaders, and developers around the world, global brands trust OutSystems to tackle their impossible projects and turn their big ideas into software that moves their business, people, and the world forward.



The OutSystems AI-powered low-code platform is considered one of the leading application development solutions by customers, analysts and partners around the world. The company continuously receives leadership recognition from the top analyst firms (Gartner and Forrester), the CODiE Awards, SD Times 100, Cloud100 and other influential groups.



 

About This Role

Demand Generation Marketing Manager

 

This role is about owning pipeline delivery. You’ll work closely with Sales, SDRs and the EMEA Demand Gen Director to plan and execute campaigns that drive real business results, not vanity metrics. You’ll be responsible for designing and running targeted programmes that create demand, accelerate deals and convert interest into qualified pipeline.

You’ll use a mix of tactics including events, ABM (1:1, 1:few, 1:many), email, paid and organic LinkedIn, content syndication, webinars and outbound sequences. You’ll also help shape the strategy for your market and roll up your sleeves to make it happen. The role requires someone who can think strategically, execute tactically and communicate clearly.

This isn’t a brand or awareness-only role. It’s about marketing that works, measured by its impact on revenue.

What You’ll Do

• Own and execute the UK&I demand generation strategy to deliver pipeline and revenue goals

• Build and run integrated campaigns across key channels: ABM, email, events, social, paid social and partner co-marketing

• Work closely with the regional Partner Manager to build strong relationships and execute co-marketing strategies with key partners. Channel marketing is a core part of the demand engine

• Collaborate closely with Sales, SDRs, and regional leaders to align on priorities and maximise impact

• Understand target buyer personas to create relevant, timely engagement across the funnel. Seek to understand new market / buyer insights and leverage these for programme optimisation.

• Track and optimise performance across the full Lead-to-Win lifecycle, using insights to drive continuous improvement

• Report on campaign effectiveness, lead quality, and pipeline contribution to key stakeholders

• Manage regional marketing budget, ensuring spend is ROI-driven and tied to clear outcomes

• Leverage tools like Salesforce, 6sense, Outreach for segmentation, targeting performance tracking and automated outreach

• Use GenAI tools confidently to scale content creation, research and campaign execution. You should be a hands-on AI wiz who can boost impact without increasing workload

• Work cross-functionally with global and EMEA marketing teams to share insights, content and best practices

• Manage vendor relationships where needed to scale execution and fill capability gaps
  
   

Required Skills

• Proven success in B2B demand generation across ABM, vertical, and broad-based campaigns

• Strong understanding of B2B Sales processes and the full marketing-to-revenue lifecycle (MQL > Opp > SQO etc.)

• Experienced in planning and executing integrated, multi-channel campaigns

• Skilled in collaborating with SDR teams and enabling effective follow-up on leads

• Able to analyse customer needs and develop targeted, strategic marketing approaches

• Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs

• Strong project and budget management skills: able to plan, allocate and optimise spend

• Comfortable balancing creative thinking with analytical decision-making

• Excellent communication and stakeholder management skills, both written and verbal

• Self-starter with a growth mindset, able to prioritise, adapt, and act with urgency
   

Education and Experience

• Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.

• 5+ years B2B demand generation / marketing experience in tech/SaaS. Experience marketing to EMEA countries required.

• Proficiency in marketing automation and CRM platforms (e.g. Salesforce preferred).

• Experience with ABM tools such as 6sense preferred.

• Experience working with in-house or external SDR organisations preferred.
   

Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!