CRM Team Lead (SFMC) - JustGiving

About the role

At JustGiving, we're passionate about helping charities build stronger relationships with their supporters. In this player/coach role, you'll lead a team of CRM specialists delivering impactful, data-driven communication programmes for some of the UK's leading charities.

You'll combine strategic thinking, technical expertise and people leadership to ensure exceptional campaign delivery, drive continuous improvement, and help our partners achieve their fundraising and engagement goals.

What you'll be doing

• Lead and develop a high-performing CRM team, providing coaching, prioritisation and hands-on support to deliver high-quality campaigns and client outcomes

• Own the delivery of multi-channel CRM programmes, overseeing campaign builds, lifecycle journeys, quality assurance and performance against partner objectives

• Partner with Account Management and Pre-Sales teams to scope projects, manage delivery pipelines and ensure work is completed on time, within budget and to a high standard

• Use customer insights, testing and performance data to identify opportunities, optimise engagement and improve campaign effectiveness

• Drive operational excellence by refining processes, introducing best practices and developing new CRM products and services that create value for charity partners

• Work collaboratively with our microsite team to ensure seamless experience from comms through to site and back again to maximise fundraise outcomes

What you'll bring

• Hands-on experience with Salesforce Marketing Cloud (SFMC), building and optimising multi-channel campaigns, automations and customer journeys.

• Background working in an agency, consultancy or client-services environment, balancing multiple projects and stakeholders.

• Experience leading, coaching and developing high-performing teams

• Strong experience delivering CRM, lifecycle marketing or customer engagement programmes.

• Excellent stakeholder management and communication skills.

• Strong project management skills with the ability to manage priorities, risks and deadlines.

• Data-driven mindset with the ability to turn insights into measurable results.

Desirable

• Experience working with charities or purpose-led organisations.

• SQL or other data analysis experience.

• Experience developing new CRM products, services or delivery processes.

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.