British English Copywriter

Welocalize

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London, UK hybrid Until 8/22/2026 First posted December 11, 2025 Last posted December 11, 2025
Job description
About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.  

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the  e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

We are looking for an English Copywriter who will create engaging and brand-consistent content for different brand assets, including web, mobile, and print. This role involves crafting compelling product descriptions, marketing materials, and storytelling-driven copy while adhering to brand guidelines.

Collaboration with cross-functional teams and a focus on creativity, SEO, and audience engagement are key to success in this position.

Main Responsibilities

  • Write content for product descriptions, email campaigns, web, landing pages, marketing materials, social posts with a British English tone and spelling.
  • Editing and proofreading copy to ensure that the content is consistent, grammatically correct and adheres to brand guidelines.
  • Manage translation projects with localization teams including project guidelines, requirements and timelines.
  • Apply SEO best practices and a Mobile first approach to copywriting style.
  • Conduct regular market research to stay up-to-date with the latest trends and identify business opportunities to help the client brand.
  • Collaborate with several client teams like Creative Operations, Merchandisers & Graphic Designers including attending team meetings and reviews.

Key Competences

  • A team player who is able to work cross-functionally
  • Prioritization and multi-tasking skills
  • Ability to work well under pressure to meet deadlines in a fast-paced, changing environment
  • Ability to receive constructive feedback and provide solutions
  • Excellent writing and editing skills in British English
  • Professional and positive attitude
  • Excellent interpersonal and communication skills

Qualifications and Experience

  • 3-5 years of relevant industry experience writing online marketing in ecommerce space and social networks
  • Experience in the retail industry, softlines and hardlines background preferred
  • Proficiency in all Microsoft Office productivity software 
  • Knowledge of creative development and website production processes
  • Knowledge of HTML is a plus
  • Bachelor's degree in related field (advertising, writing, media communications)
About this role

Summary

Create engaging British English content for web, print, and marketing materials, ensuring brand consistency and SEO.

Job title

British English Copywriter

Experience level

3-5 years

Industry

marketing

Location requirements

remote work allowed, based in London, UK

Salary

Not specified

Management role

No

Skills & keywords

Required skills

British EnglishcopywritingproofreadingSEOMicrosoft Office

Preferred skills

localizationHTMLcontent strategy

Specializations

copywritingseolocalizationcontent creation
Locations

Structured locations inferred from the posting.

London, UK

Hybrid City
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