Marketing Automation Specialist

Strategic Solutions is a dedicated technology recruitment company. Our strength is our diverse technology background, connection to the Tech community and ability to make personal and committed connections with each client. We don’t just place value on what the most sought after talent can bring from a professional perspective, but also as individuals. Our Strategic Consultants are constantly connected to the next generation of competitive technologies and the young individuals who are leaders in those fields. We strive to make connections with new recruits who hold specific and in demand skill sets that our partners need. We take the time to build meaningful relationships and gain an understanding of what each consultant’s objectives are. We don’t think it’s important to take the time to find out what our client’s needs are, with think it is absolutely essential. It is only after this exploratory process do we think it is possible to be able to match them with the right talent.

Our Client, a global leader in cyber security, is looking for a data-driven Marketing Automation Specialist with the experience to accelerate growth for their demand generation activities. In this role you will develop and launch best-in-class marketing campaigns to develop new prospects and nurture them through our customer lifecycle - from unknown prospect to fanatical and loyal customer. You will develop, manage and support the end-to-end acquisition and installed base growth strategy to drive quality leads for their sales organization through thoughtful, optimized programs across all digital media channels.

Responsibilities

 

·         Responsible for managing the distribution list, creating, setting-up and executing all marketing campaigns using Marketo

·         Manage the daily operations of Marketo and the marketing technology stack

·         Execute integrated, global demand generation campaigns including PPC, social, email, nurture programs, webinars, SEM/SEO in accordance with the digital demand generation strategy to achieve revenue and pipeline goals

·         Manage and improve engagement programs in Marketo to move leads through the sales and marketing funnel

·         Develop compelling content aligned with our segmented target audiences at each stage of the buying process

·         Manage Marketo automation rules and logic, landing pages, and reports.

·         Accountable for tracking and reporting on results from demand generation campaigns

·         Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.)
 

Desired Skills And Experience
 

·         Experience with developing integrated marketing campaigns using Marketo

·         2+ years’ experience in B2B demand generation in a technology product and/or services company

·         Experience with CRM - specifically Microsoft Dynamics

·         Bachelor's Degree in business, marketing, engineering or equivalent experience desirable

·         Excellent computer skills in the Office 365 suite (Excel, Powerpoint, Word etc)

·         Experience with Adobe Creative Suite an asset