Marketing & Partnerships Specialist

Purpose (The "Why")

This role exists to capture and tell MistyWest's story, and to turn our partner network into a reliable source of leads and qualified opportunities. The core skill is drawing the value proposition out of our engineers and the real pain points out of our customers, then packaging that into content, conversations, and partner relationships that grow the top of our funnel. Most of the effort will be partnership and community-building work. What we're hiring for is the storytelling and questioning instinct behind it, because that's the part we can't teach.

Accountabilities (in priority order)

1. Understand our world and tell our story. Stay genuinely immersed in HardTech, AI, and IoT, and in our markets of Mining, Logistics, Smart Infrastructure and HealthTech. Read the books, news, and podcasts, follow the thought leaders, and bring that context into everything you produce. Be able to speak intelligently about the technology. Interview our engineers and customers, ask sharp questions, and translate complex technical work into clear, compelling stories. Get information out of our billable tech team and into the market.
2. Charm and build trust with our Partners:  Coordinate and plan events with partners, and run quarterly partner funnel reviews where we compare our pipeline against our partners' to surface useful leads and opportunities. (We'll build this process together.) Support event sponsorship efforts, growing into full ownership over time.
3. Build a better content and keep the community engine running. Produce the monthly email, blog posts, and event theses, write the copy for our marketing automation (Mailchimp, Apollo), and grow our communities of customers, partners, and prospective hires. Provide strategic oversight of our event series, executed day to day by a dedicated event contractor. Own and execute the nurturing funnel.. 
4. Innovate: AI is rapidly changing the world of marketing. Move the needle by leveraging AI and custom tools to help generate more MQLs, and experiment by trying new things that we have not tried before.

Requirements

• 2 to 6 years in marketing, communications, journalism, or a related field. We're open to backgrounds: an MBA grad, a journalist, or a marketer can all be right, provided the instincts are there.
• A voracious consumer of industry information, and real curiosity about deep technology, AI, and IoT.
• Excellent interviewer and questioner, able to pull insight from technical experts and customers alike.
• Strong writer and storyteller. Technical content-writing experience is a plus.
• Solid project coordination and organizational skills.
• Strong community building skills
• Strong communication and interpersonal skills, a natural collaborator who thrives on a team.
• Willing to travel across North America 2-4 times a year (examples: CES in Las Vegas, Seattle Tech Week, SF Deep Tech Week).

What Success Looks Like:

• Set a new high water mark for marketing qualified leads generated via MistyWest events
• Significantly surpass previous performance for partnership-sourced leads
• Surpass previous record for event partnership-sponsorship revenue

Career Growth Path:

Senior Marketing & Partnerships Manager, taking on sponsorship ownership and broader marketing strategy as the function matures.

Guiding SDRs and other resources to generate more leads

Developing Business Development and Account Management capabilities and taking responsibility for revenue generation.