TikTok Shop - Seller Growth Manager, Fulfilled by TikTok

Description

Fulfilled by TikTok (FBT) is TikTok Shop’s in-house service that handles storage, packing, and shipping for merchants. Fulfilled by TikTok (FBT) team is seeking an experienced Seller Growth Manager to join our team. The successful candidate will be responsible for recruiting new sellers to the FBT platform and driving increased usage across our existing seller portfolio. This role requires a strategic thinker with a strong track record in business development and sales, a deep understanding of e-commerce, and the ability to build and maintain strong relationships with sellers.

Responsibilities:
- Seller Recruitment: Identify, prospect, and recruit high-potential sellers to join the FBT program. Develop and execute strategies to attract new sellers across various categories and markets.
- Portfolio Management: Manage and grow a portfolio of existing sellers, driving increased usage of FBT services. Analyze seller performance, identify growth opportunities, and provide tailored recommendations to optimize their experience on the platform.
- Cross-Functional Collaboration: Work closely with internal teams, including marketing, product management, and operations, to ensure a seamless seller experience and drive continuous improvement of the FBT program.
- Performance Tracking: Track and analyze key performance metrics to measure the success of recruitment and growth initiatives. Prepare and present regular reports to senior management.
- Relationship Building: Build and maintain strong, long-lasting relationships with sellers, understanding their needs and challenges. Serve as a trusted advisor and advocate for sellers within the FBT program.
- Strategic Planning: Develop and implement business development strategies to meet and exceed recruitment and growth targets. Monitor market trends and competitor activities to identify new business opportunities.
- Training and Support: Provide training and support to sellers to help them maximize the benefits of the FBT platform. Develop and deliver educational content and resources.

Requirements

Minimum Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field
- 5+ years of experience in business development, sales, or a related field with proven track record of successfully recruiting and managing high-value accounts
- Strong understanding of e-commerce marketplaces and prior experience working with merchants
- Excellent communication, negotiation, and interpersonal skills and able to work independently and as part of a team in a fast-paced environment
- Analytical mindset with the ability to interpret data and make data-driven decisions

Preferred Qualifications:
- MBA or advanced degree
- Knowledge of Fulfillment by TikTok (FBT) and its benefits to sellers
- Proficiency in CRM software and other sales tools
- Demonstrated ability to develop and execute strategic business plans
- Ability to think creatively and innovate