Social Media Marketing Advisor III

Phillips 66 & YOU - Together we can fuel the future

The Advisor, Social Media Marketing leads social media efforts for the corporate and consumer facing brands. Reporting to the Senior Manager of Brand Marketing Operations, this position owns the design, development and deployment of all social content and campaigns – plus omnichannel extensions that extend the reach of messaging both internally and externally. This individual will be engaged at virtually every level of the organization to drive a compelling narrative supporting each brand.

What You’ll Do

• Developing and enforcing Phillips 66’s enterprise-wide social media strategy, stretching across Corporate, Fuels, Lubricants and Aviation brands on all social media platforms (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.).
• Optimizing and enforcing strategies pertaining to influencer marketing, employee advocacy and user generated content flows.
• Directing cross-functional digital media campaigns consistent with brand standards, voice, strategy and desired KPIs.
• Managing the Tier 1 agency’s social media time, budget, work and expectations among various campaigns and projects by providing direction on brand campaigns through writing social briefs, tracking progress through status updates, and managing allocated marketing spend.
• Establishing social metrics for brand campaigns and promotions with ongoing analysis.
• Managing organic, paid and social listening strategies on a daily and campaign basis.
• Creating and managing the content calendar, ensuring consistent and engaging content across all social media platforms.
• Driving social media crisis management by developing and implementing proactive strategies to address and resolve any issues that may arise, considering the unique challenges faced by the oil and gas sector.
• Proactively monitoring brand and relevant themes/news stories online to provide suggestions for real-time or timely content, assets and conversations within brand communities.
• Researching and identifying social media best practices, trends and relevant brand examples within the space for proposals and online audits.
• Translating website and social performance data into actionable insights leading to optimization across platforms and processes.
• Possessing passion about the intersection of brand and digital communications with emphasis on short form storytelling and engaging “snackable” content.
• Ability to liaison with internal clients, brand directors and in-house creative to deliver on business objectives through social media channels.
• Building audience growth and engagement across social channels.
• Maintaining a unified brand voice across social channels with a keen eye for creative excellence.
• Assessing demographics to assess and target key audiences across brands.

What You'll Bring- Required

• Legally authorized to work in the job posting country
• Bachelor’s degree
• 3 or more years in social media or influencer marketing or other relevant experience
• A strong track record or managing and expanding the social presence of both B2C and B2B
• Intermediate proficiency in Microsoft Word, Excel and PowerPoint
• Knowledge of Sprout Social - the main social media management tool across brands
• Experience developing and reporting on metrics to demonstrate ROI for marketing efforts

What Makes You Stand Out- Preferred

• Demonstrated in-market results improving volume and profitability
• 5 or more years in social media or influencer marketing or other relevant experience
• Intermediate proficiency in Adobe Creative Cloud applications
• Communication & Presentation Skills: Experience in communicating effectively, both verbally and in writing, to ensure common understanding, with the ability to interact with various levels of leadership both internally and externally

• Detailed oriented, organized and able to multi-task
• The ability to monitor and manage the extended team across creative agencies
• An understanding of the impact external factors have on brand sentiment within the specific industry

• 5 or more years of experience working with creative agencies and developing media plans
• Experience in oil and gas or related industry
• Strong understanding of marketing in the regions where our brands have presence
• Experience executing a brand strategy in market with measurable results
• Financial aptitude with disciplined budget and cost management
• Excellent attention to detail
• Must be self-motivated, self-directed, and able to effectively handle competing priorities through strong planning and organizational skills; demonstrates urgency to achieve objectives with little to no direct guidance and consistently delivers on commitments
• Strategic thinking skills; able to create new opportunities/challenge current ways of thinking
• Teamwork: demonstrated success working in team environments to achieve superior results
• Flexibility: ability to change courses quickly, does not get frustrated in a changing environment

Compensation Range 

This position has a base salary range of $125,00- $152,900.

At Phillips 66, we are committed to pay transparency and competitive, equitable compensation. Each role is assigned a salary grade with a defined pay range, benchmarked against industry peers. Where a candidate offer falls within the posted range depends on the candidate's experience, skills, and alignment with the role’s requirements. Offers are made to ensure internal equity and market competitiveness. Our compensation programs are designed to reward performance and support career growth.

Total Rewards

At Phillips 66, providing access to high quality programs and care for you and your family is important to us. Maintaining a culture of well-being — physical, emotional, social, and financial — is essential for a high-performing organization. When we are at our best, we are poised to deliver exceptional results — personally and professionally. Benefits for certain eligible, full-time employees include:

• Annual Variable Cash Incentive Program (VCIP) bonus
• 8% 401k company match
• Cash Balance Account pension
• Medical, Dental, and Vision benefits with an annual company contribution to a Health Savings Account for employees on HDHP
• Total well-being programs and incentives, including Employee Assistance Plan, well-being reimbursement, and backup family care services

Learn more about Phillips 66 Total Rewards.

Phillips 66 has more than 140 years of experience in providing the energy that enables people to dream bigger and go farther, faster. We are committed to improving lives, and that is our promise to our employees and our communities. We are sustained by the backgrounds and experiences of our diverse teams, which reflect who we are, the environment we create and how we work together. We have been recognized by the Human Rights Campaign, U.S. Department of Labor and the Military Times for our continued commitment to inclusive practices and policies in the hiring and retention of those in the LGBTQ+ community and military veterans. Our company is built on values of safety, honor and commitment. We call our cultural mindset Our Energy in Action, which we define through four simple, intuitive behaviors: We work for the greater good, cultivate an environment of trust, seek different perspectives and pursue excellence.

Learn more about Phillips 66 and how we are working to meet the world's energy needs today and tomorrow, by visiting phillips66.com.

To be considered

In order to be considered for this position you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature on or before the requisition closing date of 09/25/2026.

Candidates for regular U.S. positions must be a U.S. citizen or national, or an alien admitted as permanent resident, refugee, asylee or temporary resident under 8 U.S.C. 1160(a) or 1255(a)(1).  Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.