Marketing Intern – Lead Generation
Reply
Sourced from Reply's careers site · verified 7 hours ago
$52,000–$72,800/year equivalent Detroit Area, Michigan hybrid Internship Company has sponsored H-1B before Posted November 6, 2026
$25–$35/hour
Job description
Concept Reply, part of the Reply Network, is a leader in IoT solutions. We support and advise our customers in Automotive, Manufacturing, Smart Infrastructure and beyond in all aspects of Internet of Things (IoT) and Cloud Computing. From designing and developing customized IoT solutions to implementing and managing them seamlessly, Concept Reply helps customers unlock the potential of IoT.
We're hiring a part-time Marketing Intern (up to 30 hours per week) to build our pipeline of qualified leads. You'll research target accounts, find the right decision-makers, and run email and LinkedIn outreach that turns cold contacts into conversations.
The leads you generate go straight to our marketing team for follow-up and to our partners as new business opportunities.
The leads you generate go straight to our marketing team for follow-up and to our partners as new business opportunities.
Responsibilities
• Find the right leads. Research target industries and accounts, then identify decision-makers who match our ideal customer profile using Apollo.io, LinkedIn Sales Navigator, and other prospecting tools.
• Qualify and enrich contacts. Verify emails, fill in company and role details, and score leads against agreed criteria so the team only spends time on real opportunities.
• Build and run email campaigns. Write personalized outreach sequences, set up A/B tests on subject lines and messaging, and manage follow-ups in Apollo.io and HubSpot.
• Support LinkedIn outreach. Help plan and run LinkedIn campaigns, including connection requests, InMail, and engagement with prospects' content.
• Keep the CRM clean. Log every lead, touchpoint, and response in HubSpot so marketing and partners have an accurate, up-to-date view of the pipeline.
• Hand off qualified leads. Package qualified leads with context (who they are, why they fit, what they responded to) for the marketing team and partners.
• Report on results. Track open, reply, and meeting rates each week and suggest changes based on what's working.
• Qualify and enrich contacts. Verify emails, fill in company and role details, and score leads against agreed criteria so the team only spends time on real opportunities.
• Build and run email campaigns. Write personalized outreach sequences, set up A/B tests on subject lines and messaging, and manage follow-ups in Apollo.io and HubSpot.
• Support LinkedIn outreach. Help plan and run LinkedIn campaigns, including connection requests, InMail, and engagement with prospects' content.
• Keep the CRM clean. Log every lead, touchpoint, and response in HubSpot so marketing and partners have an accurate, up-to-date view of the pipeline.
• Hand off qualified leads. Package qualified leads with context (who they are, why they fit, what they responded to) for the marketing team and partners.
• Report on results. Track open, reply, and meeting rates each week and suggest changes based on what's working.
Minimum Requirements
• Currently pursuing or recently completed a degree in marketing, business, communications, or a related field
• Clear, persuasive writing, especially short-form emails and messages
• Comfort with research and detail-oriented data work
• Self-motivated and organized, with the ability to manage several campaigns at once
• Curiosity about B2B sales, technology, and how companies buy
• Clear, persuasive writing, especially short-form emails and messages
• Comfort with research and detail-oriented data work
• Self-motivated and organized, with the ability to manage several campaigns at once
• Curiosity about B2B sales, technology, and how companies buy
Preferred Qualifications
• Hands-on experience with Apollo.io, HubSpot, LinkedIn Sales Navigator, or a similar CRM or outreach tool
• Familiarity with email marketing metrics such as open, reply, and bounce rates
• Familiarity with email marketing metrics such as open, reply, and bounce rates
What you'll gain
You'll leave with practical skills in the tools and tactics that modern B2B marketing teams rely on every day:
• End-to-end experience running outbound campaigns, from list building to booked conversations
• Working knowledge of Apollo.io, HubSpot, and LinkedIn Sales Navigator
• Measurable results you can point to in interviews and on your resume
• Mentorship from our marketing team and exposure to how partners close deals
• End-to-end experience running outbound campaigns, from list building to booked conversations
• Working knowledge of Apollo.io, HubSpot, and LinkedIn Sales Navigator
• Measurable results you can point to in interviews and on your resume
• Mentorship from our marketing team and exposure to how partners close deals
About Reply
Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.
The base compensation range for this internship position is between $25 - $35 hourly. Compensation decisions are supported through market data, where regional variances may exist based on cost of labor. We also take into consideration prior experience, relevant skills, education and/or training, certifications and, as applicable, other required qualifications. If you have questions regarding compensation, the talent acquisition team can provide relevant details during the interview process.
Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [email protected]. Visit our website at www.reply.com to learn more about our open roles.
Skills
- marketing, business, communications, or related field
- persuasive writing
- research
- detail-oriented data work
- self-motivation
- organization
- campaign management
- B2B sales
- technology
- Apollo.io
- HubSpot
- LinkedIn Sales Navigator
- CRM
- outreach tools
- email marketing metrics
- open rates
- reply rates
- bounce rates
- Lead Generation
- B2B Marketing
- Email Marketing
- LinkedIn Outreach
About this role
Summary
Research and qualify B2B leads, run email and LinkedIn outreach campaigns, maintain CRM records, and report campaign results.
Job title
Marketing Intern – Lead Generation
Experience level
internship
Industry
software
Location
Detroit, MI · Hybrid
Salary
$52,000–$72,800/year equivalent
$25–$35/hour
Visa sponsorship
Company has sponsored H-1B before
Management role
No
Posting history
- Nov 6, 2026 First posted
- Nov 6, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
Posting history
- Nov 6, 2026 First posted
- Nov 6, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
What is ApplyAll?
ApplyAll applies to jobs for you
A done-for-you application service: our team + AI submit applications on your behalf, directly on employer career sites. Real interviews or your money back.
- 1 We review your profile (humans + AI).
- 2 We apply on employer sites on your behalf.
- 3 Interview requests land in your inbox.
Our customers have landed interviews and offers at:
Related searches