Growth Associate (Boston, MA)

• Identify and engage potential customer accounts and key decision-makers through thorough research.

• Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.

• Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.

• Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.

• Track and report all activities in HubSpot CRM to ensure seamless pipeline management.

• Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.

• Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.

• Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.

• Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.

Requirements

• 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.

• Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.

• Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.

• Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.

• Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.

• Readiness to travel for agency visits, industry events, client meetings, and other business development activities.

• Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.

Compensation (from employer):
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