E-Commerce Marketing Manager

Position Summary

The E-Commerce Marketing Manager is responsible for developing and executing the Company's eCommerce and digital marketing strategy to drive profitable online sales, increase brand awareness, and enhance customer engagement across all digital channels. This position provides strategic leadership for the Company's direct-to-consumer and online retail business, including Amazon, Walmart Marketplace, Shopify, and other eCommerce platforms.

The E-Commerce Marketing Manager oversees digital marketing initiatives, agency relationships, online merchandising, marketplace optimization, and performance analytics while collaborating closely with Sales, Operations, Finance, and Product Development to achieve revenue growth and business objectives. This role is responsible for maximizing return on marketing investments and ensuring Blue Chip's brands maintain a competitive online presence.

Essential Duties & Responsibilities

Strategic Leadership

• Develop and execute the Company's eCommerce and digital marketing strategy aligned with corporate objectives.
• Establish annual eCommerce growth initiatives and measurable performance goals.
• Identify new digital sales channels, marketplace opportunities, and emerging technologies.
• Recommend strategies to increase online revenue, market share, and customer acquisition.
• Lead long-term planning for digital commerce initiatives.

eCommerce Management

• Oversee the Company's online retail presence across Amazon, Walmart Marketplace, Shopify, Augason Farms, and other eCommerce platforms.
• Develop pricing, assortment, merchandising, and promotional strategies.
• Optimize digital shelf performance, product discoverability, and conversion rates.
• Ensure product content, images, specifications, and brand messaging remain accurate and competitive.
• Monitor marketplace compliance and customer experience metrics.

Digital Marketing

• Develop integrated digital marketing campaigns across:
  • Paid Search
  • Paid Social
  • Email Marketing
  • Display Advertising
  • Affiliate Marketing
  • Organic Social Media
  • SEO
• Manage annual marketing calendars and campaign execution.
• Evaluate campaign effectiveness and adjust strategy based on performance.

Agency & Vendor Management

• Manage external marketing agencies and digital service providers.
• Establish campaign objectives and performance expectations.
• Evaluate agency performance and marketing ROI.
• Negotiate vendor contracts and marketing services when appropriate.

Analytics & Business Performance

• Establish KPIs and dashboards to measure:
  • Revenue
  • ROAS
  • CAC
  • Conversion Rate
  • Customer Lifetime Value
  • Average Order Value
  • Digital Shelf Share
• Analyze consumer behavior and market trends.
• Present executive-level reports and recommendations.
• Develop forecasting models to support revenue planning.

 

Cross-Functional Leadership

• Partner with Sales on customer growth initiatives.
• Collaborate with Operations regarding inventory planning and promotional timing.
• Work with Finance to develop budgets and evaluate marketing investments.
• Coordinate with Product Development on product launches.
• Support Customer Service initiatives affecting the online customer experience.

Brand Management

• Ensure brand consistency across all digital properties.
• Protect brand standards across online marketplaces.
• Monitor customer reviews and reputation management.
• Recommend content strategies that strengthen brand positioning.

Leadership & Project Management

• Lead cross-functional digital marketing projects.
• Provide guidance and mentoring to marketing staff or analysts, as assigned.
• Manage multiple priorities in a fast-paced environment.
• Drive continuous improvement through data-driven decision-making.

Qualifications

Education

Bachelor's degree in:

• Marketing
• Business Administration
• Digital Marketing
• Communications
• Analytics
• Related field
• Experience
• 5–8 years of progressive digital marketing and eCommerce experience.
• Experience managing Amazon Seller Central, Walmart Marketplace, Shopify, or similar platforms.
• Experience developing digital marketing strategy.
• Experience managing external agencies and vendors.
• Experience analyzing marketing metrics and ROI.
• Consumer packaged goods (CPG) or food manufacturing experience preferred.

Knowledge, Skills & Abilities

• Digital marketing strategy
• eCommerce platform management
• Marketplace optimization
• SEO/SEM
• PPC advertising
• Google Analytics (GA4)
• Power BI
• Amazon Advertising
• Walmart Connect
• Shopify
• Google Ads
• Meta Ads
• Email marketing platforms
• Budget management
• Data visualization
• Strong analytical skills
• Excellent project management
• Executive presentation skills
• Leadership and coaching skills

Physical Requirements

• Prolonged periods sitting and working at a computer.
• Frequent use of standard office equipment.
• Occasional travel to trade shows, customer meetings, retail partners, or industry conferences.
• Ability to work in office and production environments while following all applicable food safety and safety requirements.