Director of Marketing
Veeva
Sourced from Veeva's careers site · Posting last seen November 2, 2026
The Role
What You'll Do
- Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
- Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities
- Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders
- Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth
- Develop annual integrated marketing plans in partnership with regional field marketing teams, ensuring consistent global messaging while enabling regional execution
- Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance
- Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey
- Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials
- Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives
- Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies
- Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption
Requirements
- Progressive Experience: 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions. Experience building global marketing programs and high-performing teams
- Marketing Leadership: Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth
- Product & Go-to-Market Strategy: Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to market
- Integrated Marketing: Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy
- Cross-functional Leadership: Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
- Global Marketing Leadership: Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impact
- Customer & Market Focus: Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution
- Analytical & Results-oriented: Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insights
- Communication & Executive Presence: Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholders
Nice to Have
- Experience marketing high-value solutions to the life sciences industry
- Experience with Marketo
Interviewing with Veeva
- Follow the application process and submit your resume.
- If moving to the interview stage, our process is as follows:
- A conversation with the hiring manager
- A personality assessment (unless you have already completed it with Veeva previously)
- A practical case exercise
- A final conversation with our group's Senior Leader
- Once all interviews are complete, the manager will be in touch with a final decision.
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $125,000 - $225,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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Skills
- marketing leadership
- product marketing
- go-to-market
- integrated marketing
- demand generation
- field marketing
- B2B enterprise software
- cloud solutions
- global marketing programs
- team building
- global marketing strategy
- integrated go-to-market plans
- product positioning
- messaging
- value propositions
- product launches
- customer marketing
- sales enablement
- thought leadership
- digital marketing
- events
- webinars
- customer advocacy
- cross-functional leadership
- product management
- market strategy
- sales
- services
- customer success
- corporate marketing
- executive leadership
- regional marketing
- customer insights
- market dynamics
- competitive landscapes
- success metrics
- marketing performance measurement
- data analysis
- written communication
- verbal communication
- presentation
- storytelling
- life sciences
- Marketo
- Pharmacovigilance
Summary
Lead global marketing strategy, teams, launches, positioning, and go-to-market execution for Veeva Safety.
Job title
Director of Marketing
Experience
10+ years
Industry
software
Location
Massachusetts, USA · Remote
+ 1 more location
- Boston, MA · Remote
As listed by the employer.
Salary
$125k–$225k
Listed in the job description
Visa sponsorship
Company has sponsored H-1B before
Management role
Yes
- Aug 7, 2026 First posted
- Aug 7, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
Posting history
- Aug 7, 2026 First posted
- Aug 7, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
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