Director of Franchise Development Marketing
Homefront Brands
Sourced from Homefront Brands's careers site · verified 2 days ago
Huntersville, NC on site Full time 3+ years exp Posted November 3, 2026
Job description
Director of Franchise Development Marketing
Role Details
Reports to: Chief Development Officer
Location: On-site (Huntersville, NC) or remote
Employment type: Full-time, exempt
Travel: Based on business needs
About Us
Based in Huntersville, NC, Homefront Brands is an established platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.
This is a hands-on leadership seat for someone who likes building the campaign as much as setting the strategy, and who measures success in signed territories.
HomeFront Brands is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics and are committed to maintaining an inclusive workplace.
Role Details
Reports to: Chief Development Officer
Location: On-site (Huntersville, NC) or remote
Employment type: Full-time, exempt
Travel: Based on business needs
About Us
Based in Huntersville, NC, Homefront Brands is an established platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.
About the Opportunity
HomeFront Brands is hiring a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. You will run both the organic and broker channels, lead a small team, and manage our outside agencies.This is a hands-on leadership seat for someone who likes building the campaign as much as setting the strategy, and who measures success in signed territories.
Key Responsibilities
- Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages.
- Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events.
- Nurture the pipeline with email, SMS, and retargeting, and improve lead quality with the franchise development team.
- Point spend at open markets so campaigns and consultant outreach line up with available territories.
- Own the plan and the numbers, including strategy, budget, and reporting by brand and channel from lead through signed agreement.
- Build the team, leading 1-2 direct reports and managing agency scope, budget, and performance.
- Keep marketing compliant, working with Legal to align franchise advertising with the current FDD.
Required Qualifications
- 7+ years in marketing, including 3+ years in franchise development marketing or franchise sales lead generation.
- Direct experience with both organic lead generation and the broker or consultant channel.
- A record of tying spend to qualified pipeline and signed agreements.
- Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM.
- Working knowledge of the FDD and franchise advertising rules, including Item 19.
- Strong writing and creative judgment across multiple brand voices.
- Experience managing direct reports and outside agencies.
Preferred Qualifications
- Established relationships with franchise consultants and consultant networks.
- Experience in home services or at a multi-brand franchise platform.
- Familiarity with EOS or a similar operating system.
Work Environment
This is an on-site/remote position based in the Charlotte area. This position will work closely with the Chief Development Officer, Legal team, and business stakeholders.HomeFront Brands is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics and are committed to maintaining an inclusive workplace.
Skills
- marketing
- franchise development marketing
- franchise sales lead generation
- organic lead generation
- broker channel
- qualified pipeline
- signed agreements
- paid social
- paid search
- landing pages
- email automation
- CRM
- FDD
- franchise advertising rules
- Item 19
- writing
- creative judgment
- direct reports
- outside agencies
- franchise consultant relationships
- consultant networks
- home services
- multi-brand franchise platform
- EOS
- Lead generation
- Broker marketing
- Digital marketing
About this role
Summary
Lead franchise lead generation, broker marketing, pipeline strategy, team management, agency oversight, and compliant advertising across six brands.
Job title
Director of Franchise Development Marketing
Experience level
7+ years
Minimum experience
3+ years
Industry
franchise services
Location
Huntersville, NC 28078 · Remote
+ 1 more location
- Charlotte, NC · On-site
As listed by the employer.
Salary
Pay not disclosed by employer
Management role
Yes
Posting history
- Nov 3, 2026 First posted
- Nov 3, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
Posting history
- Nov 3, 2026 First posted
- Nov 3, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
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