Channel Marketing Lead

 

Channel Strategy and Performance

• Develop and lead the wholesale channel marketing strategy in alignment with Doors business, brand, product, sales, and growth priorities.
• Translate product marketing positioning and portfolio priorities into clear channel narratives, launch requirements, enablement plans, and investment decisions for distributors and dealers.
• Use market, customer, partner, and performance insights to prioritize audiences, programs, merchandising, and activation opportunities.
• Establish objectives, KPIs, and review routines that connect channel investments to partner adoption, engagement, influence, and business impact, using results to improve future plans.
• Provide strategic leadership for enterprise and wholesale programs, including dealer and partner initiatives.

• Influence and align Product Management, Product Marketing, Sales, Category Management, Integrated Marketing, Digital, Customer Experience, Operations, Finance, and other cross-functional partners around channel priorities and requirements.
• Serve as the voice of the channel during commercialization and planning processes, constructively challenging assumptions to improve customer relevance and business outcomes.
• Lead agency and vendor relationships by defining strategy, scope, expectations, and performance standards while overseeing delivery and mitigating risks.

• Build strong marketing relationships with key wholesale distributors, dealers, and sales leaders to understand customer needs, buying journeys, operational realities, and opportunities for mutual growth.
• Guide "to-partner" and "through-partner" marketing strategies that help partners create demand, influence product selection, and win the sale.
• Lead the strategic development of merchandising and showroom programs that strengthen brand presence, support the customer experience, and align with commercial objectives.
• Use voice-of-customer insights and field feedback to continuously improve programs, tools, content, launches, and partner experiences.

• Lead, coach, and develop the Channel Marketing Specialist by establishing clear priorities, decision rights, performance expectations, and development plans.
• Build team capability and accountability while ensuring work is assigned at the appropriate level and leaders remain focused on direction, oversight, and barrier removal.
• Create clarity during organizational change and model collaborative, adaptable, and results-oriented ways of working.

• Own the wholesale channel operating rhythm, including annual planning, prioritization, budget stewardship, resource allocation, status reporting, and risk management.
• Ensure programs, campaigns, product launches, merchandising displays, and partner initiatives are delivered on time, within budget, and to agreed quality standards.
• Build and enhance repeatable processes, governance, measurement practices, and closed-loop learning that improve speed, consistency, and scalability.
• Promote clear documentation, effective decision-making, and accountability across complex cross-functional workstreams.

 

QUALIFICATIONS 

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience.
• Progressive B2B marketing experience with demonstrated responsibility for channel strategy, partner enablement, commercialization, or integrated marketing program leadership.
• Experience leading people, developing talent, and directing work through others.
• Proven ability to influence across functions and organizational levels without direct authority.
• Strong strategic thinking and business acumen, with the ability to connect customer and channel needs to commercial priorities.
• Demonstrated project and program leadership across multiple stakeholders, priorities, budgets, and deadlines.
• Excellent written, verbal, presentation, facilitation, and executive communication skills.
• Ability to operate with agility, sound judgment, and accountability in a changing environment.
• Willingness to travel as business and customer needs require.

• Experience within manufacturing, building products, dealer, distributor, wholesale, or other partner-channel environments.
• Experience with merchandising, showrooms, partner programs, product launches, and "to-partner" and "through-partner" marketing.
• Experience using analytics and performance measurement to evaluate adoption, business impact, and return on marketing investment.
• Experience managing agencies, vendors, and external partners.
• Project Management Professional (PMP) certification or comparable project management training.