Staff Data Scientist, Lead Generation
Launch Potato
Sourced from Launch Potato's careers site · Posting last seen October 29, 2026
WHO ARE WE?
Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.
Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.
WHY JOIN US?
You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.
YOUR ROLE
You'll build the models that decide which carrier each auto insurance shopper sees on our click wall. The goal is to send every user to the carrier most likely to convert them, so carriers see our traffic convert and raise their bids. You'll also own the buying models behind our media spend, which are held to ROAS.
Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us, and you'll be the one who puts it to work in production. The hard part is the data. Outcomes land weeks or months after the click, many sessions are sparse, the same shoppers come back, and the market drifts. Our bids also decide which users we win, so the model shapes the data it learns from next.
This is a hands-on individual contributor role. You frame problems directly with the business, find your own data, build and validate the model, and stay with it through deployment and monitoring. An ML engineer works alongside you on the production side. Auto insurance takes most of your time to start, and scope broadens to other verticals over time.
We're remote first, and most of the company works East Coast hours.
WHAT SUCCESS LOOKS LIKE
By day 60, you run our insurance marketplace media buying on your own.
By the end of your first year:
- Click wall serving that matches each user to the right carrier
- Carrier conversion data running in production models
- Automated marketplace bidding taken from proof of concept to scale
- A clear approach for repeat users and sparse sessions
- Production models that hold up through drift and changing objectives
- Output the business trusts and uses without rework
MUST HAVE
- 5+ years of hands-on applied data science with measurable business impact
- Your models drove paid media decisions: spend, bidding or ad serving. Attribution and reporting alone don't qualify.
- You built what's on your resume and can explain it down to the loss function and architecture choice, neural network fundamentals included
- You see how today's bids shape tomorrow's training data, and you've handled late labels, sparse features or drift
- You own models end to end: you find your own data, build through deployment and monitoring, and bring a point of view
- Expert Python and SQL
NICE TO HAVES
- Real ad budget spent in live auctions
- Large-scale ranking or recommendation systems
- Explaining tradeoffs to non-technical partners in plain terms
- Designing for auction feedback loops, selection bias and exploration
- Hands-on neural network work, such as embeddings of text, creative or user behavior
- AWS for data science: ECS, S3, Athena, SageMaker
- CI/CD deployment
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Skills
- applied data science
- measurable business impact
- paid media decisions
- spend
- bidding
- ad serving
- loss function
- architecture
- neural network fundamentals
- late labels
- sparse features
- drift
- end-to-end model ownership
- data sourcing
- deployment
- monitoring
- Python
- SQL
- live auctions
- ranking systems
- recommendation systems
- communication with non-technical partners
- auction feedback loops
- selection bias
- exploration
- neural networks
- embeddings
- AWS
- ECS
- S3
- Athena
- SageMaker
- CI/CD
- lead generation
- paid media
- machine learning
- ad bidding
Summary
Build, deploy, and monitor models that optimize insurance carrier matching and media buying decisions.
Job title
Staff Data Scientist, Lead Generation
Experience
5+ years
Industry
marketing
Location
Mississauga, ON · Remote
+ 6 more locations
- Montreal, QC · Remote
- Ottawa, ON · Remote
- Québec City, QC · Remote
- Toronto, ON · Remote
- Vancouver, BC · Remote
- Victoria, BC · Remote
As listed by the employer.
Salary
Pay not disclosed by employer
Management role
No
- Oct 22, 2026 First posted
- Oct 22, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
Posting history
- Oct 22, 2026 First posted
- Oct 22, 2026 Live now
As observed on the employer's careers site by ApplyAll. We show every change we've seen including removals.
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