Product Marketing Specialist

The Opportunity

Jetson is looking for a Product Marketing Specialist to own how our new products go to market — from positioning and messaging to launch execution and performance tracking. This is a high-ownership role at the intersection of product, growth, and revenue. You will define how each product is introduced to the world, ensure our CRM and analytics infrastructure reflects what's live in each market, and coordinate across paid, organic, and growth channels to make launches land. You'll be the connective tissue between product roadmap and marketing results.

 

What You'll Do

• Own end-to-end go-to-market strategy for new product launches — defining target segments, positioning, messaging hierarchy, and channel mix, then driving execution from announcement through adoption.
• Develop and maintain product positioning and messaging frameworks that translate technical features into clear, benefit-led stories tailored to distinct buyer personas and geographies
• Set up and manage HubSpot infrastructure to support product launches: creating custom properties, configuring lifecycle stages, and designing dashboards that track launch performance across markets and geographies
• Coordinate paid, organic, and growth channels for each launch — briefing channel owners with positioning, defining experiments, aligning creative and copy to the messaging framework, and tracking which channels drive pipeline velocity
• Manage analysis and reporting workflows, including win-loss research and competitor positioning tracking, to provide actionable insights for various stakeholders.
• Identify process and tooling gaps in how launches are planned and tracked; build repeatable playbooks and automate workflows using AI tools to increase the team's capacity.
• Collaborate with product and sales to align on launch readiness, enablement materials, and feedback loops.
• Be held accountable to performance targets — success in this role is measured against clear KPIs including pipeline contribution, launch-attributed revenue, channel performance, and adoption metrics by product and geography.

 

What You Will Bring

• 4–7 years of product marketing experience, with at least 2 years owning go-to-market launches at a high-growth startup or fast-moving consumer brand; experience in home services, energy, or hardware is a plus
• Demonstrated expertise in positioning and messaging — you can write a positioning statement, build a messaging framework, and translate both into briefs that align a cross-functional team
• Hands-on HubSpot experience: you know how to architect custom properties and deal pipelines for new products, configure lifecycle stages and workflows, build segmented lists for multi-geo rollouts, and create dashboards that surface the metrics that matter
• Proven ability to coordinate across paid, growth, and organic channels for a launch — you understand how each channel works well enough to write a tight brief, review creative, and hold partners accountable to the messaging
• Experience launching products or campaigns in multiple geographies — including localizing messaging, adapting competitive positioning by market, and setting up tracking that distinguishes performance by region
• Strong qualitative research skills, you can synthesize findings into clear strategic recommendations
• Comfort working with data — you can pull reports, analyze funnel metrics, build a launch scorecard, and identify where pipeline is stalling and why
• Genuine interest in AI and automation: you actively look for tools and workflows that eliminate manual work, and you've already used AI to improve how you research, write, or run campaigns
• Collaborative, organized, and proactive: you're comfortable driving alignment across product, sales, and growth without formal authority, and you keep projects moving even when priorities shift.

Job Type: Full-time, Permanent

Pay: $107,000 - $119,000 per annum

Benefits:

Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson

Extended Health Care

Disability Insurance

Education Support

Parental Leave Top Up

Equity

Work Location: In person - North Vancouver, BC